Jakarta-based digital marketing leader

Fadli Rizal Digital Marketing Expert

Jakarta-based digital marketing expert for SEO, SEM, paid media, performance marketing, analytics, and growth strategy across e-commerce, fintech, and multi-client environments.

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15+Years turning data into growth decisions
Full FunnelAcquisition, brand, CRM, and retention
Paid MediaGoogle, Meta, TikTok, Programmatic
JakartaLeading teams and client strategy
Digital Marketing Jakarta
FR
StrategyAdaptive systems
ExecutionCampaigns that scale
Profile

My digital marketing approach.

Over the last 15+ years, I've turned data into decisions and campaigns into real growth. I've worked on e-commerce scale at Berrybenka, financial inclusion at Amartha, and multi-client digital marketing strategies at STEB Asia.

I specialize in SEO, SEM, full-funnel digital advertising, Google Ads, Meta Ads, TikTok Ads, Programmatic, CRM, analytics, strategic budget management, and practical systems that help teams deliver.

AI-driven marketing automation
Performance marketing systems
Web3 and blockchain audience models
Strategic budget efficiency
Experience

Experience across growth channels.

December 2020 - PresentJakarta, Indonesia

Senior Digital Marketing Manager, SEO, SEM & Paid Media Strategy at STEB Asia

I lead client digital marketing strategy across market analysis, competitor monitoring, brand presence, social and digital campaigns, performance measurement, and cross-team coordination with dealer teams to optimize digital channels.

Client strategyDigital brandingCampaign executionTeam leadership
August 2018 - September 2019

Head of Digital Marketing, User Acquisition & Performance Growth at Amartha Financial

I drove digital marketing across brand awareness, user acquisition, engagement, performance marketing, content strategy, SEO, SEM, social media, and CRM within the financial technology and inclusion landscape.

FintechUser acquisitionSEO / SEMCRM
May 2014 - August 2017

Digital Marketing Manager, SEM & Meta Ads for E-commerce at Berrybenka

I managed, developed, executed, and optimized paid advertising campaigns for Berrybenka and Hijbenka, including SEM and Meta advertising, with deep onsite brand immersion and cross-functional collaboration.

E-commerceSEMMeta AdsPaid growth
April 2010 - June 2013Jakarta Metropolitan Area

Digital Marketing, SEO, SEM, Content & Lead Generation at LinkIT pt.

I led digital initiatives across SEO, SEM, social media, content marketing, email marketing, and analytics to grow awareness, generate leads, and improve ROI.

Lead generationContent marketingEmail marketingAnalytics
Brands

Brands and clients I've worked with.

Across digital marketing strategy, SEO, SEM, paid media, performance marketing, analytics, and growth campaigns, I've worked with brands across finance, telecom, fashion, healthcare, logistics, property, FMCG, and lifestyle categories.

Expertise

SEO, SEM & performance expertise.

Web Marketing StrategyMarket-aware planning across brand, demand, and conversion.
Digital Direct MarketingAudience-led campaigns designed for measurable outcomes.
DMRDigital media execution with performance accountability.
SEO / SEMSearch visibility and high-intent acquisition programs.
Google, Meta, TikTokPaid media planning and optimization across major platforms.
Analytics & MeasurementDecision-making shaped by campaign signals and business goals.
Team LeadershipBuilding aligned teams that can execute and iterate.
Budget ManagementMaking every dollar work harder across the funnel.
AI & Web3 ExplorationAutomation workflows and emerging audience relationships.
Instagram

Behind the work and the ideas.

@hellvyns

A few selected posts and reels from Instagram, showing the visual side of how I think about work, culture, and digital life.

Open Instagram
Instagram reel preview from @hellvyns Instagram post preview from @hellvyns Instagram reel preview from @hellvyns Instagram post preview from @hellvyns Instagram post preview from @hellvyns Instagram post preview from @hellvyns
Contact

Let's build scalable growth.

I'm open to ambitious teams, client strategy, performance growth, and digital transformation conversations.

EmailSend me an email WhatsAppChat me on WhatsApp LinkedInConnect on LinkedIn
Search Signals

Digital marketing focus.

Who am I?

I'm Fadli Rizal, a Jakarta-based digital marketing expert with 15+ years of experience across SEO, SEM, performance marketing, paid media, analytics, CRM, and growth strategy.

What digital marketing expertise do I cover?

My expertise includes digital marketing strategy, SEO, SEM, Google Ads, Meta Ads, TikTok Ads, programmatic advertising, CRM, analytics, strategic budget management, and AI marketing automation.

What industries have I worked in?

I've worked across e-commerce, fintech, financial inclusion, agency-style client strategy, and lead generation environments in Jakarta and Indonesia.